What is the influence of colors on people?

Colors are perceived by sight. This is the best of our senses, as it is through which we perceive an infinite number of images and objects.

These objects reflect light differently, which is what our eyes perceive as color.

Each person reacts in a particular way to colors. This reaction can reflect our emotional state or personality affinities, such as:

  • I like food.
  • Bad pictures.
  • Reaction to advertising media.

The range of colors that the vast majority of people can distinguish are those found in the rainbow:

  • Red.
  • Orange.
  • Yellow.
  • Green.
  • Blue.
  • Indigo or indigo.
  • Viola.

Today in our article we will make a description of each color, as well as the influence or effects they generate in people, according to this study conducted by the University of Granada, this investigation on its therapeutic use of the Higher Institute of Medical Sciences of Havana and the investigations that can be found in the bibliography of this article.

The basic colors:



And he color Most surprising AND manifest impulses AS:

  • Love.
  • Passion.
  • heat.
  • Vitality.
  • Comfort.

It can also represent negative feelings:

  • Going.
  • Anger.
  • Wild nature.
  • Violence.

It is also related to warning signs or bloody situations.

It causes some effects on the human body AS:

  • Elevated heart pressure.
  • Increased appetite.
  • Feeling of warmth.

Because of its great vibration, this color persists in perception and maintains great appeal which attracts people.


It’s a warm color, though not as flashy as red. Orange is associated with energetic or very dominant people.

This color suggests:

  • Dare.
  • Congratulations.
  • Youth.
  • Adventure.
  • Imagination.
  • positive stimuli.

It produces sensations of hunger and thirstmaking it a suitable shade for restaurants and food courts.

If you are in a closed room it can cause insomnia due to its intensity of tone.



To be such a lively tone attract people’s attentionfor its warm, pleasant and stimulating luminosity.

Among their meanings are:

  • Immortality.
  • Arrogance.
  • Candies.
  • Force.
  • Domain.
  • Wealth.

In everyday life it is used to represent warning signs such as:

  • At sea for quarantine.
  • Traffic changes at traffic lights.

It is a color that speaks of light and is associated with intelligence.

In small areas and in a light tone it is beautiful. However, when used in large spaces and of intense tone, it becomes irritating and strains the eyes.

It speeds up your metabolism and can even cause frustration or anger if you’re intensely in a closed room.


It is the color of nature, fields and woods par excellence.

Speak about:

  • Spring.
  • Fertility.
  • Renewal.
  • Growth.

Positively it means:

  • Good luck.
  • Health.
  • Hope.
  • Reason.

It is a color composed of blue and yellow, therefore he is considered an intermediary of emotions and judgment.

After moments of stress it produces:

  • Freshness.
  • Relief.
  • Calm.
  • Comfort.
  • Tranquillity.
  • Relaxation.
  • Rest.

It is attributed to sociable, friendly and patient people who hate loneliness and seek companionship.



The color blue immediately refers to the mental image of the sky or the sea.

It is associated with various things like:

  • Trust.
  • Intelligence.
  • Peace.
  • Nobility.
  • Safety.
  • REAL.
  • Wisdom.
  • Immortality.
  • Fidelity.

It is classified as a cold colour, suggesting the image of ice or iron, depending on the intensity of its tone.

It motivates rest, stillness and spiritual flight. Blue does not represent eye strain, so it can be used in large spaces.

Having a relaxing effect which produces serenity and tranquillity. It can lower your body temperature and even your pulse. It can also cause sadness.

indigo or indigo

Indigo is very powerful for the mind, as it is stimulates imagination and intuition, deepens feelings and darkens thinking.

It can be dangerous for people with depression. It also acts with sedative effects.

It represents beauty, mystery and wisdom.

In Asian countries, such as India, China and Japan, it has been used continuously for centuries, such as in the textile or paper industry.



It is the symbol of humility and penance.

It is associated with caring people, as well as:

It is a mixed color, made up of red and blue, and which has very contradictory meanings.

It represents a mixture between masculine and feminine, which it can generate relaxation, spiritual strength and sensitivity in people with an irritating character.

When it comes to a stronger purple tone, it is associated with self-centered and materialistic people.

White and black

On the other hand, we also have black and white are not considered colors. The first is the sum of all colors and the second is the absence of color.

However, black and white also has an impact on people.


It is characterized by being used by serene and understanding people. Helps fight feelings of disappointment or imprisonment.


  • Purity.
  • Innocence.
  • Chastity.
  • Cleaning.
  • Virtue.

Since it is a tone that illuminates, creates the feeling of cleanliness and spaciousness in a spacebut it could also give the impression of a hostile space.



Black, for its part, it absorbs all the lightso it is associated with:

  • Death.
  • Dark.
  • Destruction.
  • Duel.
  • Mystery.
  • Elegance.

It is the opposite of whiteand can symbolize:

  • Evil.
  • Ache.
  • Unhappiness.
  • Formalities.
  • Refinement.
  • Candies.

All negative feelings end up being associated with black. In fact, if combined with other colors, black reverses all positive meanings.

For this reason it is related to introverted people, even if the sense of elegance, dominance, individualism, protest or rebellion also influences.

As you have seen in this space, even if we don’t believe it, colors can influence us to a great extent. They tell us what our perceptions are like, they describe part of our personality, they can generate different sensations and convey many things. Therefore, we must also take this into account when dressing or decorating our home or business for example.

The post What is the influence of colors on people? first appeared on research-school



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